Wishing you all a very happy and healthy new year! May all your wishes come true in 2018. A healthy mind and a healthy body are the two most important things one can have, and we hope you have both above all else.
At Precision Pendulum, we look forward to 2018 with eager excitement. It is a new year, a new chapter, a new beginning. We love our work, we adore our stones, we love our like-minded customers. What better ways to come to work every day with a big smile, doing what we love among friends?
We thank you all, our lovely extended family, who make all this so enjoyable. We are so lucky to have every one of you.
The year that was
2017 saw a 63% increase in our year-to-year profit while increasing our overall market share by a staggering 145% from the previous year. This was mainly due to keeping our prices low and absorbing the increasing costs while producing new lines. We are now the biggest pendulum supplier in the world.
In 2017, we also had a major offensive expansion campaign to promote our products. As a result, we saw our Canadian market grew by a massive 439%, our New Zealand market grew by 264%, and our Hong Kong market grew by 222% from 2016. At home in Australia, we grew by 66% in a market we have already dominated in several areas.
The year forward
In 2018, we plan to keep increasing our market share both domestically and internationally. Precision Pendulum will produce new lines starting with the 925 Sterling Silver range. We will keep increasing our ranges in the sections in which we are already dominant and we will look at new ways to increase our presence in the sections in which we are still growing. 2018 will be a very exciting year for us as we expect to reach a few new milestones.
Love and peace.
Various authors will write our monthly blogs.