What better way to usher in the new year than to launch a new fine jewellery range? Originally we planned to launch this new range in early November just in time for Christmas. We had with us some 500 pieces of various unique handmade jewellery and we offered them to out wholesale customers first. As many of you know, every single one of these 500 pieces was snapped up within days, we had nothing left for our own launch. So we begged our artist to make us more and this time we did not offer them to our wholesale customers.
Our new range – 925 Sterling Silver Jewellery – is a line of beautifully hand crafted jewellery made with our finest precious stones and sterling silver. Every piece is unique, this is truly a piece of jewellery you can call your own and nobody else’s. We hand pick the best parts of our stones, and they are the main showcases in every piece of the jewellery produced. The metal parts of all the pieces are made from only solid 925 sterling silver and nothing else. Every piece is designed and handmade by our highly skilled artist. Our artist has almost 2 decades of experience in making fine jewellery and a master in silver. The fine workmanship in the designs is obvious. The final results are breathtaking.
With this new range, we hope to bring a fresh take on our stones. Accentuating the beauty of them in unique designs in precious metal. We know they look more spectacular than the pictures can ever justify. And we know you will love them as much as we do.
Wishing you all a very happy and healthy new year! May all your wishes come true in 2018. A healthy mind and a healthy body are the two most important things one can have, and we hope you have both above all else.
At Precision Pendulum, we look forward to 2018 with eager excitement. It is a new year, a new chapter, a new beginning. We love our work, we adore our stones, we love our like-minded customers. What better ways to come to work every day with a big smile, doing what we love among friends?
We thank you all, our lovely extended family, who make all this so enjoyable. We are so lucky to have every one of you.
The year that was
2017 saw a 63% increase in our year-to-year profit while increasing our overall market share by a staggering 145% from the previous year. This was mainly due to keeping our prices low and absorbing the increasing costs while producing new lines. We are now the biggest pendulum supplier in the world.
In 2017, we also had a major offensive expansion campaign to promote our products. As a result, we saw our Canadian market grew by a massive 439%, our New Zealand market grew by 264%, and our Hong Kong market grew by 222% from 2016. At home in Australia, we grew by 66% in a market we have already dominated in several areas.
The year forward
In 2018, we plan to keep increasing our market share both domestically and internationally. Precision Pendulum will produce new lines starting with the 925 Sterling Silver range. We will keep increasing our ranges in the sections in which we are already dominant and we will look at new ways to increase our presence in the sections in which we are still growing. 2018 will be a very exciting year for us as we expect to reach a few new milestones.
Love and peace.
Various authors will write our monthly blogs.