Wishing you all a very happy and healthy new year! May all your wishes come true in 2019. A healthy mind and a healthy body are the two most important things one can have, and we hope you have both above all else.
At Precision Pendulum, we look forward to 2019 with eager excitement. It is a new year, a new chapter, a new beginning. We love our work, we adore our stones, we love our like-minded customers. What better ways to come to work every day with a big smile, doing what we love among friends?
We thank you all, our lovely extended family, who make all this so enjoyable. We are so lucky to have every one of you.
The year that was
2018 had been a spectacular year for us, our business saw a staggering 252% increase in our year-to-year profit. This was mainly due to a huge increase in our domestic market. We kept our prices low and absorbed the increasing costs while producing new lines. We are the biggest pendulum supplier in the world.
In 2018, we launched a major offensive expansion campaign to promote our products. North America remains our biggest market outside of Australia and it increased by 135%, our European market grew by 222%, while our New Zealand and Asian markets remained almost identical compared with 2017.
At home in Australia, we more than doubled our presence, by 257%, in a market we have already dominated. It is our biggest market and we intend to remain local. Home is where the heart is.
The year forward
In 2019, we plan to keep increasing our market share both domestically and internationally. Precision Pendulum will produce new lines starting with our Brazilian range. We will keep increasing our ranges in the sections in which we are already dominant and we will look at new ways to increase our presence in the sections in which we are still growing. 2019 will be a very exciting year for us as we expect to reach a few new milestones.
Love and peace.
Various authors will write our monthly blogs.